The best way to sell or trade a piece of heavy equipment is to clean it thoroughly and position it as close to the road as possible, preferably near a busy intersection or place of business. Even if you have to pay to park in a high visibility location it's always a good investment, especially if your equipment is worth a substantial amount of money and you are serious about selling and receiving the best price possible.
The next step is to buy or make an AVAILABLE.COM sign or banner. (The BIGGER and BRIGHTER, the BETTER) Not everyone can see a dinky little for sale sign while speeding down a busy highway at 70 MPH, nor will they necessarily have time to stop, write down a phone number or chase down the owner. This especially holds true if the vehicle you are trying to sell is moving.
That’s why we recommend an AVAILABLE.COM sign that is highly visible and can be left in place while your vehicle is in motion. Colorful flags, banners and vinyl graphics work very well and can be purchased on-line from us or from any local sign company.
A serious buyer will ALWAYS remember the AVAILABLE.COM sign and can easily locate detailed information about your equipment on our website. Even those who do not own a computer can receive a printed flier from an Internet savvy friend or local librarian. REMEMBER! Most public libraries have computers and 62% of America now has access to the Internet.
The name of the game is MAXIMUM EXPOSURE, PRECISION MARKETING and a PROMPT RESPONSE to all serious inquiries. That’s why we offer a 24 hour call center, email services and targeted marketing strategies that produce a high ratio of successful transactions. We even buy alternative advertising when necessary.
We are eager to help and only charge a small percentage of the selling price for our services. Our fees are 5% plus ad costs or 7% if we produce and pay for the advertising.
If you choose to do all the work yourself, the next step is to take at least three photographs, preferably using a digital camera. Any image you choose to upload to our website should be resized if it is taken at high-resolution. REMEMBER! Most of the world is still on dial up and big pictures (large files) tend to load very slowly.
NEXT: Write a detailed and accurate description of your property, including make, model, accessories, serial numbers, age, size, condition, location and PRICE. If you do not include enough information, be prepared for lots of emails and phone calls. Be creative with your ad but please do not misrepresent ANYTHING. News travels fast on the Internet and bad deals will always come back to haunt you.
If you choose to buy an ad in a local newspaper or trade publication, PLEASE do not forget to include the most important word, "AVAILABLE.COM". Yes, you are helping us and we certainly do appreciate it, but the name of the game is EXPOSURE and the more equipment buyers who come to your web page the better chance you have of selling your property.
Coop marketing is also why our prices are so CHEAP!
REMEMBER! Print media is very expensive and anyone who is serious about buying your trackhoe will respond accordingly. A good example of a well-written newspaper ad is: AVAILABLE.COM – AMERICAN TRACKHOE - 918-742-SELL.
The next step is to register and upload your MORE DETAILED AD to AVAILABLE.COM. This small investment of time and money will expose your merchandise to millions of potential buyers including thousands who live within a few miles but may never have seen your property.
The Internet is God's gift to marketing and you will be amazed at how many serious inquiries will come from both near and far.
The last and perhaps the most important advice I can give you is to seriously consider TRADING. A trade can yield a better return on investment and in most instances both parties come away very happy because they ended up with something they really wanted and got rid of something they no longer needed.
Think about it! We TRADE our labor for money (little pieces of paper) and then we TRADE most or all of that paper for STUFF. Why not TRADE STUFF for STUFF, cut out the middleman and keep ALL the profits for yourself.
Upgrading your ad to our Trading Center is only $10.00 a month or $100.00 a year and I promise you will have lots of fun and meet the nicest people.
DON'T FORGET OUR AUCTION SITE! It’s FREE to members and we don’t make a single penny if your item doesn’t sell.
REMEMBER! Auctions create competition amongst buyers and often times generate bids that are much higher than your asking price.
PUBLIC NOTICE: Anyone who is serious about buying, selling and trading can earn a very good living using the marketing tools we have provided. They are constantly evolving so please use our bulletin boards and chat rooms to communicate your comments and ideas.
Thanks for choosing Available.com.
